From humble beginnings to gaining international recognition, there are quite a number of homegrown brands that has done us proud. However, not many of us are aware of the tiny little details that goes into making these brands.
Today, we are happy to present 6 homegrown companies that deserves two thumbs up.
Source: Singapore Airlines
Singapore Airline has come a long way, from being a regional airline to one of the most recognized airlines across the world. Singapore Airlines were the first to give out free headsets for the inflight entertainment system. Moreover, in 1989, they were the first to send a Boeing 747-400 commercial flight across the Pacific. We often associate this aircraft with its female pursers or flight attendants. The only difference would be, we address them as The Singapore Girl. They can be identified easily through their signature outfit, sarong kebaya, which was designed by French couturier, Pierre Balmain. Even though they might be the last on the boat, Singapore Airlines has hired women to fly its planes for the first time. You can learn more about their achievement here.
Source: Charles & Keith
Started by a of pair brothers, it has become a shoe haven for women everywhere. Charles and Keith first opened their store in 1996 where they originally sold shoes imported from Malaysia and China. It wasn’t until 1997 that they decided to design their own shoes while outsourcing materials from China. It was proven to be cost effective and led to the expansion of outlets opening in both major and suburban malls. One unique selling point would be the weekly new collections with over 30 designs in stores.
Source: TWG Tea
With its intricate design and foreign phrases, you would have to think twice about this brand of tea. You would also be surprised to learn that they were established in 2008 and the embossed “1837” is a tribute to the year Chamber of Commerce was founded in Singapore. It may be a common beverage, but TWG Tea houses over 800 types of tea from different parts of the world. The quirky packaging is an added bonus as it incorporates the latest styles and seasons to attract their customers.
Source: BreadTalk
This Japanese-inspired boutique bakery first opened its doors 17 years ago. They are well known for their signature pork floss bun and apart from their seasonal bread, Breadtalk has a variety of tasty treats catering to different palates. Not only do they serve freshly prepared bread and buns everyday, it is known that their quality is always consistent from one outlet to another. Breadtalk is actively introducing and creating new flavors and the wide selection of products can also be found internationally.
Source: Ayam Brand™
This household name is a brand recognized in over 30 countries for more than a century. It promises quality-canned food that has no traces of flavor enhancer and preservatives. Their products include canned fish, fruits, vegetables and Asian delights such as pastes, sauces and coconut milk. A Frenchman, Alfred Clout founded Ayam Brand in 1892 during the British Malaya rule. Fun fact: The iconic rooster represents boldness and bravery.
Source: Prints®
This is not just another shop that sells pretty and colorful things. All products are designed and manufactured in Singapore. Prints was founded in 2003 where they went from being a local boutique to an international brand loved by artistic people, major corporate clients and even the media. Some of the items have become collectibles as limited edition designs and pattern are released for commercial and customized orders. One highlight about their products is that they are environmentally friendly. Products are made from recycled raw materials, acid free papers to eco-friendly certified paper. One thing that sets them apart would be the passion and sincerity that goes to each and every handmade product being created.